To many people , India is a very crowded country. But to some, it is a huge untapped market. We are more than a billion and with it we have more than a billion needs and aspirations. Now, we are living in an era where we have reached saturation in higher end of the market with a large number of active business and marketing forces. Now almost all business players in our country are concentrating on the huge untapped markets at the bottom of the pyramid or, simply on Indian Middle and Lower Classes (economically). This gives a mammoth opportunity to all of us young aspiring engineers, technocrats and entrepreneurs to think,innovate and expand towards the direction of developing low cost, low margins but high quality products and services. When such businesses expand, people thrive and grow.
Take for example, the TATA NANO , it has broken the cost barriers in the automobile sector.Now, all the best automobile companies are working in the directions of manufacturing low cost cars. It has again proved that 'impossible is nothing'. It will provide a clean , and safe mobility solution to millions of people, not only in India but to the world. Or let us talk about the Indian drug manufacturers.....they are one of the largest generic drug producers in the world and hence provide low cost medicines to patients across the globe.
The companies like SKS Microfinance (whose CEO Vikram Akula was in the list of 100 most influential people of the world in TIME magazine) are providing direct microfinance loans to poor people. One construction company in Pune is developing a new RCC technique that will hugely reduce housing costs. The ITC's e-choupal programme is helping farmers in the rural areas to sell their produce to far off markets at a better price via internet.
There are a large number of other such successful innovative business stories in India. All these are changing lives of millions of Indians. But we need more such stories. We need more engineers, technocrats, scientists, entrepreneurs etc. who can think, innovate, act and lead differently. The profit margins are huge, and if it helps in changing lives of our people, it is more of a welcome.
Take for example, the TATA NANO , it has broken the cost barriers in the automobile sector.Now, all the best automobile companies are working in the directions of manufacturing low cost cars. It has again proved that 'impossible is nothing'. It will provide a clean , and safe mobility solution to millions of people, not only in India but to the world. Or let us talk about the Indian drug manufacturers.....they are one of the largest generic drug producers in the world and hence provide low cost medicines to patients across the globe.
The companies like SKS Microfinance (whose CEO Vikram Akula was in the list of 100 most influential people of the world in TIME magazine) are providing direct microfinance loans to poor people. One construction company in Pune is developing a new RCC technique that will hugely reduce housing costs. The ITC's e-choupal programme is helping farmers in the rural areas to sell their produce to far off markets at a better price via internet.
There are a large number of other such successful innovative business stories in India. All these are changing lives of millions of Indians. But we need more such stories. We need more engineers, technocrats, scientists, entrepreneurs etc. who can think, innovate, act and lead differently. The profit margins are huge, and if it helps in changing lives of our people, it is more of a welcome.
2 comments:
hey saurabh,you are gonna go miles man,believe me,you r one of those rare species of individuals who has the ability to perceive things in a radical way..........tera blog amazing hai be....chupa rustam nikla tu,you are a storehouse of knowledge dude..keep up the good work man!!
Innovation, indeed, is the need of the hour. And if you look around, you will find a number of more good examples. Indian companies have come a long way to compete in the global markets, and low costs has played a major role.
But when you see sustainance of the growth, you will f ind out that only a handfull have companies have been able to do it (Infosys is the best example). Infact, as I see it, Indian economy as a whole is in a very early stage of being predictable. We are not cyclical hence there are a lot of difficulties in moving forward. Nevertheless we grow (as the size of our population :D) and I hope companies, markets (globally) and Indian economy as a whole would mature.
A good read, keep writing.
cheerz
LA
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